HOW TO TAKE THE PAIN OUT OF PROMOTION CAMPAIGN
27 April 2016, 2:00 PM AEST
Here is a webinar that reveals the best-in-class approach to multi-dimensional promotional campaigning. Excellence in promotion management requires attention to details – customers, products, SKUs, territories, sales resources, store launch, delivery profile, uplift, impact simulation, cannibalisation, stakeholders collaboration, approval process, alerts, exceptions, pre/post analysis and more.
Join us for a webinar presentation that outlines how to optimise all activities within your promotional lifecycle from initial creation to approval by various decision makers and finally to their completion in store. This is a 30 minute investment that may rethink your current approach, empower you back in charge of your promotional initiatives and inspire you to increase promotional profitability.
Your hosts will be Greg West of Farthing West a top supply chain mentor to the FMCG industry and Matthieu Simon from FuturMaster, a leading S&OP specialist.
ASSET MANAGEMENT: LESSONS FROM THE SALES DEPARTMENT
Last 23 March 2016, our expert Greg West, Chief Brilliance Officer of Farthing West, together with Matthieu Simon, Managing Director of FuturMaster Asia Pacific hosted this interactive webinar.
It was a focused 20-minute webinar to explain HOW & WHY billion dollar businesses are managing their assets using processes and tools developed for Sales & Operations Planning (S&OP). By harnessing the powerful statistical tools and collaborative processes of S&OP, they have been able to achieve impressive financial results, lower inventories, improved asset availability and better customer fulfillment.
Watch the webinar here.